Hauscope

Privacy Policy

Last updated 23 October 2026

Who we are

Hauscope (“Hauscope”, “we”, “us”) is a service provided by Useful for Humans Limited, a company registered in England and Wales (company number 17091076), and provides free property intelligence for people buying and selling homes in the UK. For the personal data described in this policy, Useful for Humans Limited is the data controller. Our registered office is at Unit 82a James Carter Road, Bury St. Edmunds, IP28 7DE, United Kingdom.

We are registered with the UK Information Commissioner’s Office (ICO) under registration reference ZC200994 (ICO reference 00014841004). You can reach us about anything in this policy — including a request to access or delete your data — at team@hauscope.com.

What we collect, and when

We only collect personal data when you give it to us or ask us to do something with it. In detail:

When you analyse a property

You paste a property link and we build a report. The property is looked up and the report is produced on our servers — the analysis does not run in your browser. At this point we don’t need any personal details from you: the only input is the property link. We keep a record of the property that was analysed (its address, asking price and our report) so the service works and improves; this record is about the property, not about you.

When you ask us to send you a report, PDF or price alert

If you ask us to email or text you a report, download a PDF pack, or set a price alert, we collect the email address and/or mobile number you give us, together with the property and report you asked about. We use these to send you what you requested. Report PDFs are generated on our servers and stored briefly so we can deliver them.

When you value your home

Our Value My Home tool uses the property address and postcode you enter to build an estimate, and can text or email the result to the mobile number or email you provide. If you choose to be introduced to an estate agent (see below), we also keep your name and contact details for that purpose.

When you use the Movers Pack or our calculators

For the Movers Pack we collect your first name, email, postcode and your move details so we can send you a personalised pack. Our mortgage, stamp-duty and affordability calculators work entirely in your browser — the figures you type are not sent to us unless you choose to email yourself the result or ask to be introduced to a broker.

When you ask to be introduced to a mortgage broker

If you opt in to a broker introduction (see the dedicated section below), we collect the contact details you provide and — if you used the affordability calculator — the income, deposit and affordability figures you chose to share, so the broker can help you properly.

When you contact us or become a partner

If you email us or use a contact form, we keep your message and details to reply. If you sign up as a partner (a mortgage broker or estate agent), we collect your business and contact details and manage your subscription — see “Payments” below.

Business contacts: we sometimes email mortgage firms about listing with Hauscope. We find their business contact details on their own websites, in public business listings such as Google, and through business contact databases such as Apollo.io. Every email has a one-click unsubscribe, and you can ask us to stop at any time at team@hauscope.com. We do this on the basis of our legitimate interest in telling businesses about a relevant service.

How we use your information

• To provide what you asked for — building and sending reports, PDFs, estimates, packs and alerts. (Lawful basis: performing the service you requested.)
• To introduce you to a mortgage broker or estate agent, but only when you actively opt in. (Lawful basis: your consent.)
• To send you service messages and, where you’ve agreed, reminders or marketing about Hauscope. (Lawful basis: your consent, or our legitimate interest in keeping you informed. Every marketing email has an unsubscribe link.)
• To run, secure, measure and improve Hauscope, and to prevent fraud and abuse. (Lawful basis: our legitimate interests.)
• To measure our advertising with the Meta pixel — only if you accept it. (Lawful basis: your consent.)
• To understand how people use Hauscope, with PostHog analytics and recordings of visits — only if you accept it. (Lawful basis: your consent.)

We never sell your data

We never sell your personal data — not to brokers, estate agents, lead-generation platforms, advertisers or anyone else. The only time we share your contact details with a partner is when you actively ask us to introduce you, and then only with the single partner who covers your area. This is consistent with what we say across the rest of the site: one partner, never a panel, never sold on.

Introductions to a mortgage broker

Getting introduced to a mortgage broker is optional. If you tick the consent box on a report, in the affordability calculator, or on the Find a Broker page, we share the details you gave us with the one mortgage broker who covers your area. You’re introduced to a single broker — never a panel, an auction or a call centre. The details we pass on can include your name, phone number, email, the property you’re looking at, and (if you used the affordability calculator) the income, deposit and affordability figures you entered, so the broker can help you properly.

These brokers are FCA-regulated firms, and most partner with us on a paid monthly subscription for exclusive placement in their area. Hauscope is not a mortgage broker, lender or adviser, and does not give mortgage or financial advice — we simply make the introduction. We only share your details when you opt in. The consent box is never pre-ticked; if you don’t tick it, nothing is shared, and we record the fact and time of your consent as a record of your choice.

Introductions to an estate agent

When you value your home, we may offer to introduce you to a local estate agent. This is a clearly-labelled yes/no question, and neither answer is pre-selected. If you choose yes, we share your name, contact details and property with one local partner estate agent covering your postcode, so they can contact you about selling — one agent, never a panel. We record the exact wording you agreed to and the time you agreed it. If you choose no, we do not introduce you to an agent; we may still keep a record of your estimate enquiry so we can respond to you and improve our estimates.

Creating your Hauscope account

When you ask us to email or text you a report or PDF, we may set up a free Hauscope account for you in the background, using your email address, so you can return to your saved reports. You don’t have to use it, and you can ask us to delete it at any time.

Shareable analyses

When a property is analysed, we may create a shareable web page and a PDF for that property, containing the public property details and our analysis. These are about the property and do not contain your name or contact details. Downloadable PDFs are stored briefly and then automatically deleted.

Alan, Hauscope’s AI

When you ask Alan a question on a report, we send your question, the conversation so far and the report’s information about that home to Anthropic, PBC, which provides the AI model (Claude) that writes Alan’s answers. Anthropic processes this on our behalf under a data processing agreement. It does not use it to train its models, and it deletes it within 30 days. Anthropic processes data in the United States; we rely on the UK International Data Transfer Addendum to protect it. Before anything is sent, we remove email addresses, phone numbers and other details we can recognise. Please don't share health details, or figures like your income, with Alan: we can't always recognise them.

We keep our own copy of Alan conversations for 90 days, with those details removed, so we can check his answers and improve him, then we delete it. We don’t keep your name with it.

We count the kinds of questions people ask Alan (never the questions themselves) to show brokers what buyers in their area want to know.

Where you're up to. Alan may ask where you're up to with a home (looking, viewing, about to offer, offered or accepted), or whether you're a first-time buyer, own a home already or are buying to let, so he can tailor his answer. You never have to say. We use it to tailor Alan's answers and, only if you ask us to, to tell the broker you choose where you're up to: it goes to them only if you tick the line that says so when you ask Alan to send them your question. Our lawful basis is our legitimate interest in answering the question you asked. It is kept with the conversation, for 90 days.

If you ask us to keep an eye on a home. If you ask us to watch a home (from Alan, or from “Email me this report”), we keep your email address, the home, the wording you agreed to and when you agreed, and we check the listing for changes. We email you if the price changes or it goes under offer: one email when something changes, no more than one a fortnight, and they stop when the home sells. No broker sees your email. Every email has a link to stop, and you can ask us to stop at any time.

If you ask Alan to email you. If you ask Alan to email you an answer or your conversation, we use your email address to send it once, and keep the address, the wording you agreed to and the home it was about for 90 days. If you also tick the line to include a button to pass your question to a mortgage broker, the email will contain that button; pressing it shows you exactly what would be sent before anything is.

If you ask Alan to contact a broker for you. If you ask Alan to pass your question to the mortgage broker for that area, by email or by text, we send the broker your name, how you’d like them to reply (and the phone number or email address you give for that), the home and your question, and nothing else. This only happens when you press the button to send it, and we keep a record of what you agreed to. Texts to the broker are sent through Twilio. The broker becomes responsible for your details once they have them. We never text you.

Your area’s mortgage broker

Each postcode area has one mortgage broker on Hauscope. Their firm pays us to be listed there. Without your say-so, we show them only anonymous figures about their area: for example, how many people researched homes there this month, which public listings drew the most interest, and what kinds of questions people asked Alan. These never describe you.

Saying yes to your area's broker

Only if you say yes to them by name, they can see your first name and the homes you check in their area, on the phone you said yes on, from that moment on. If you tell us where you're up to, or whether it's your first home, they see that too. They can message you inside Hauscope.

We ask for your email when you say yes and send one email to check it's yours. Until you confirm it, we don't email you about their messages.

They never see your email or phone number unless you tap to share it, and they can only call you if you ask them to. When you share, we email you both, and it becomes an introduction like any other.

We store your messages with them so you can read them on Hauscope, and delete them 24 months after the last one. We check their messages for phone numbers, emails and links until you share yours, and for abuse.

You can stop at any time, from any message or email. They stop seeing you at once. A yes to one broker never passes to another, and it ends if a different broker takes the area. We keep a record of what you agreed to.

Who we share data with (our providers)

We use a small number of trusted service providers to run Hauscope. They only process your data on our instructions, for the purposes above:

• Supabase — our secure database and hosting for the information described here.
• Resend — sends our emails (reports, PDFs, confirmations, alerts). If you unsubscribe, we suppress your address from future sends.
• Twilio — sends the text messages you ask for (for example, a report link or estimate by SMS), and the texts Alan sends to a mortgage broker when you ask him to.
• Stripe — processes partner subscription payments. Buyers don’t pay, and we never see or store card details.
• Vercel — hosts the website and provides privacy-friendly, cookieless usage analytics (see below).
• Meta (Facebook) — its advertising pixel, which runs only if you accept it (see below).
• Google (Google Ads) — its conversion tag on our auction page, which runs only if you accept it (see below).
• Anthropic — provides the AI model behind Alan, Hauscope’s AI, and receives the questions you ask him (see “Alan, Hauscope’s AI” above).
• PostHog — analytics and recordings of visits, which run only if you accept them (see below). Its data is stored in the EU.
• Mapbox and Google — display maps, street imagery and web fonts, and help look up addresses. Because maps and fonts load directly in your browser, these providers may receive your IP address.
• The mortgage brokers and estate agents you ask to be introduced to, as described above.

To build a report we also look up public information about the property (not you) from sources such as HM Land Registry, the EPC Register, Ordnance Survey/OS postcode data, and public flood, crime and amenity datasets.

Google Ads API

Hauscope uses the Google Ads API to manage Hauscope’s own advertising. When a member of the Hauscope team signs in with Google, our internal tools access Google Ads data only for advertising accounts owned by Useful for Humans Limited. We use that data solely to create, report on and manage our own ads. We do not access Google user data belonging to anyone outside Useful for Humans Limited, we do not sell it or share it with third parties, and we do not use it for any other purpose. Hauscope’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. You can revoke this access at any time at https://myaccount.google.com/permissions or by emailing team@hauscope.com.

Cookies, analytics and the Meta pixel

Meta (Facebook) pixel — only with your consent

We use the Meta pixel to measure how well our advertising works. It does not load, and sends nothing to Meta, unless you press “Accept” on our cookie banner. You can decline and it stays off, and your choice is remembered in your browser so we don’t keep asking. If you accept, the pixel may set cookies and share your activity on our site and your IP address with Meta.

If you’ve accepted the Meta pixel, we also tell Meta directly from our servers when you run a report, see a figure, open Alan, unlock Pro, ask for an introduction, or send a request on our auction page, so we can measure our adverts. For an introduction, a Pro unlock or an auction request, we include a scrambled (hashed) copy of your email address, and for auction requests also your phone number. We never send your address, the property, or any figure. We don’t do any of this if you haven’t accepted.

When you arrive from an advert, we only link that advert to what you do next on Hauscope (such as a report, an introduction or Pro) if you’ve accepted the Meta pixel. Otherwise we only count how many visits each advertising campaign brings.

Google Ads conversion tag (only with your consent)

We use Google’s conversion tag to measure whether our Google adverts lead to a valuation, an appraisal request or a buyer report on our site. It does not load, and sends nothing to Google, unless you press ‘Accept’ on our cookie banner. If you accept, Google may set cookies and receive your IP address and the fact that you saw an estimate or sent a request or ran a report; we never send your name, contact details, address or the property. We don’t use it for remarketing. You can withdraw consent at any time in Cookie settings.

Counting visits — on unless you switch it off

We use PostHog, on our behalf, to count how people use Hauscope: which pages are visited, how quickly they load, where people stop, and errors on the page. Nobody is identified. PostHog keeps no cookie on your device for this, doesn’t store your IP address, and only remembers you for the page you’re on. We use these figures only to improve Hauscope, and we never share them with brokers, partners or advertisers. PostHog stores this data in the EU. You can switch counting off at any time in Cookie settings, and it stops straight away. We also keep our own record of where a visit came from (for example a search engine, an email or an advert’s campaign name) and which report it led to, for the same purpose. Switching counting off stops that too.

Recording visits — only with your consent

If you say yes, PostHog records what happens on screen during your visit so we can fix what’s confusing. Recordings hide everything you type, and hide the text on pages that show your own address. If you say yes, PostHog sets a cookie and receives your IP address.

Changing your mind

You can change or withdraw any of your choices at any time, and it takes effect straight away.

Vercel Analytics — always on, but privacy-friendly

We use Vercel’s cookieless analytics to count page views and understand general usage (such as device type, country and referring site). It doesn’t use tracking cookies and doesn’t identify you individually.

Maps and fonts

Some pages load maps (Mapbox), street imagery and web fonts (Google) directly in your browser so they display correctly, which means those providers may receive your IP address. Property maps and street images are requested using the property’s location, not your identity.

International transfers

Some of our providers (for example Resend, Twilio, Meta, Google (including Google Ads), Anthropic, which processes data in the United States, and PostHog, which stores its data in the EU) may process data outside the UK. Where they do, they rely on recognised safeguards such as the UK Addendum to the EU Standard Contractual Clauses to protect your information.

How long we keep it

We keep your personal data only for as long as we need it for the purposes above, or until you ask us to delete it. Downloadable report PDFs are removed automatically after a short period. Marketing emails always include an unsubscribe link, and once you unsubscribe we add you to a suppression list so we don’t email you again. Alan conversations and Alan emails are deleted after 90 days; requests to a broker are kept for 12 months so we can show what you agreed to, then deleted.

Your rights

Under UK data protection law you have the right to:

• ask for a copy of the personal data we hold about you;
• ask us to correct it if it’s wrong;
• ask us to delete it, or to stop using it;
• withdraw your consent at any time (for example to broker or estate agent introductions, PostHog analytics or the Meta pixel);
• object to processing based on our legitimate interests; and
• ask us to transfer your data to another provider.

To exercise any of these, email team@hauscope.com. If you’re unhappy with how we’ve handled your data, you can complain to the ICO at ico.org.uk, though we’d appreciate the chance to put things right first.

Security

We take reasonable technical and organisational measures to protect your information, and we limit access to it to what’s needed to run the service. No system is ever completely secure, but we work to keep your data safe and to act quickly if anything goes wrong.

Changes to this policy

We may update this policy as Hauscope grows or the law changes. When we do, we’ll update the date at the top of this page.

Questions about your data? Contact us or email team@hauscope.com.